diff --git a/app/src/main/java/com/wbrawner/simplemarkdown/MarkdownApplication.kt b/app/src/main/java/com/wbrawner/simplemarkdown/MarkdownApplication.kt
index 8978787..e6f232f 100644
--- a/app/src/main/java/com/wbrawner/simplemarkdown/MarkdownApplication.kt
+++ b/app/src/main/java/com/wbrawner/simplemarkdown/MarkdownApplication.kt
@@ -32,6 +32,7 @@ class MarkdownApplication : Application() {
         }
         super.onCreate()
         ReviewHelper.init(this)
+        Plausible.enable(!BuildConfig.DEBUG)
         Plausible.event(
             "build",
             url = "/",
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index a621eb6..a9f3dcf 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -86,6 +86,7 @@
         <item>@string/pref_key_dark_mode_dark</item>
         <item>@string/pref_key_dark_mode_auto</item>
     </string-array>
+    <string name="plausible_enable_startup">false</string>
     <string name="plausible_host">https://plausible.wbrawner.com</string>
     <string name="plausible_domain">simplemarkdown.android.wbrawner.com</string>
 </resources>